What the Board Thinks of Your Sales Numbers

A few days ago, I had a conversation with a member of our Board.  As a Director who sits on several high tech start up boards, she has attended more than her share of Board reviews. Her comments could be summarized in saying that Sales Leaders who are not making their numbers all say the […]

Keeping the Human Element in AI for Sales

The 60 Percent Factor Why do we accept 60% quota attainment? It seems every day I see another news story read or an article discussing the fact that somewhere between 40% and 50% of B2B sales reps in the US fail to attain their quota numbers. Why is that? There is a plethora of tools […]

Achieving Sales Mastery with AI

Quota attainment went from 63% in 2012 to 53.8% in 2018 – that’s nearly a 15% drop. Today, we constantly hear that “sales are harder than ever before”. The question is – is this just a perception or reality? To understand how much sales have changed and how managers can improve their teams’s sales performance, […]

5 Metrics for Measuring Sales Talent

  All reps are not created equal. By applying AI to their data in Salesforce, sales leaders can detect changes in selling skills before they impact revenue. How do you quantify a rep’s product knowledge or engagement ability? Leveraging data from 140M+ daily sales predictions, Rob Käll, Cien CEO, appeared on Donald Kelley’s The Sales […]

Dealing With Imperfect CRM Data

Everyone has issues with their CRM data, but not everyone has to suffer from it. Instead of treating poor data hygiene as a fatality, forward-looking sales organizations can make use of artificial intelligence (AI) and natural language processing to make sense out of their data in ways that were previously impossible. Here are four of […]

The Right Formula for Sales Motivation

Sales managers have been searching for the magic formula for sales motivation for decades. Many companies offer incentives such as cash bonuses or trips, but these are generally won by the few superstar salespeople in the organization, leaving the middle to lowest performers out of the loop and unmotivated. The truth is that sales professionals […]

How to Create an Effective Sales Playbook

What is one truth about life that also applies to your sales playbook? Evolve or die. This may sound a little harsh, but your playbook is a living thing. If it doesn’t adapt to change, it won’t survive. Too many sales leaders forget this. They recycle their sales processes and expect one approach to work […]

5 Ways Startups Can Increase Their Sales Productivity

In startups, the best performing sales teams know that there’s no magical KPI. They need to measure what matters and make incremental improvements. Because not all leads are created equal, the most effective sales teams spend time and effort to measure the quality of the leads generated by the marketing team. But they don’t stop […]

Solving Your Sales Performance Traps

In B2B Sales, sales performance is fast becoming a key factor for success. While an increase in sales can be achieved at the expense of profitability, an increase in sales performance offers companies better capital efficiency, higher profitability and ultimately a sustainable competitive advantage. Historically, sales representatives were measured by the total volume of sales […]

What Sales Professionals Really Think About AI

This article was first published on Sales Hacker’s B2B Sales Blog. It’s no secret that Artificial Intelligence (AI) is set to change the way we sales professionals work. Sales, as both a function and a profession, is no exception to the AI sea change. The real question isn’t whether sales teams will adopt AI, but how and to […]

Cien Receives Sales Software Awards for its Sales Productivity App

Cien has recently been acknowledged by FinancesOnline.com, a B2B software directory, with two sales software awards for 2017: the 2017 Rising Star Award and the 2017 Great User Experience Award for top sales software. Cien – a sales productivity app for high performing sales teams – goes beyond automating the capture of activity data or […]

The Emergence of the Sales Scientist

By Rob Käll, Co-founder and CEO, Cien Inc. They say death and taxes are the only things that are inevitable. Until recently, I thought there was something else that was inevitable: diminishing returns. As an executive and an entrepreneur, I’ve observed the law of diminishing returns in all aspects of growing a business. Add a […]