Does Quota Even Matter?

  Several years ago, in my last position as a major account executive, my brand new first-line sales manager asked me to sit down with him so he could give me my new quota for the year. I told him that I did not care what quota number he assigned to me and that the quota […]

End the Bickering Between Marketing and Sales

Firms can earn big returns by effectively measuring each step in the sales and marketing process Do you hear your Sales leaders complain to Marketing that their teams are not getting enough high-quality leads?  Are the Marketing folks pointing to the high volume of leads that fit the Ideal Customer Profile criteria and have shown […]

Keeping the Human Element in AI for Sales

Why do we accept 60% quota attainment? It seems every day I see another news story read or an article discussing the fact that somewhere between 40% and 50% of B2B sales reps in the US fail to attain their quota numbers. Why is that? There is a plethora of tools and applications available to […]

The Board’s Role in Sales Oversight

The Board’s Role in Sales Oversight
Think back to the last board meeting you attended that addressed sales. The directors likely looked at the sales numbers, compared them to plan, and probably noticed some room for improvement.   But for board members of early-stage or high-growth companies, a higher-intensity focus on sales is necessary since these organizations may not have the […]

What the Board Thinks of Your Sales Numbers

A few days ago, I had a conversation with a member of our Board.  As a Director who sits on several high tech start up boards, she has attended more than her share of Board reviews. Her comments could be summarized in saying that Sales Leaders who are not making their numbers all say the […]

Cien Launches New Hidden Revenue Assessment

Dallas, TX, November 20th, 2019 – Cien Inc., a leading provider of AI-powered sales performance solutions, today announced the launch of its new Hidden Revenue Assessment.   Cien’s Hidden Revenue Assessment applies over 100+ AI models to a company’s CRM data to reveal the factors that are preventing their teams from achieving their sales quotas. […]

3 Sales Performance Traps to Avoid

While selling has never been easy, it hasn’t become harder either. Selling has become a more refined process where efficiency is key. Increasing sales performance requires operational awareness of the quality of leads generated from marketing as well as the performance of individual salespeople. With artificial intelligence (AI), your business can understand the deeper dynamics […]

Achieving Sales Mastery with AI

Quota attainment went from 63% in 2012 to 53.8% in 2018 – that’s nearly a 15% drop. Today, we constantly hear that “sales are harder than ever before”. The question is – is this just a perception or reality? To understand how much sales have changed and how managers can improve their teams’s sales performance, […]

5 Metrics for Measuring Sales Talent

  All reps are not created equal. By applying AI to their data in Salesforce, sales leaders can detect changes in selling skills before they impact revenue. How do you quantify a rep’s product knowledge or engagement ability? Leveraging data from 140M+ daily sales predictions, Rob Käll, Cien CEO, appeared on Donald Kelley’s The Sales […]

Dealing With Imperfect CRM Data

Everyone has issues with their CRM data, but not everyone has to suffer from it. Instead of treating poor data hygiene as a fatality, forward-looking sales organizations can make use of artificial intelligence (AI) and natural language processing to make sense out of their data in ways that were previously impossible. Here are four of […]

The Right Formula for Sales Motivation

Sales managers have been searching for the magic formula for sales motivation for decades. Many companies offer incentives such as cash bonuses or trips, but these are generally won by the few superstar salespeople in the organization, leaving the middle to lowest performers out of the loop and unmotivated. The truth is that sales professionals […]

How to Create an Effective Sales Playbook

What is one truth about life that also applies to your sales playbook? Evolve or die. This may sound a little harsh, but your playbook is a living thing. If it doesn’t adapt to change, it won’t survive. Too many sales leaders forget this. They recycle their sales processes and expect one approach to work […]