Poor Salesforce Data? 5 Ways AI Can Help

At Cien we speak to sales leaders every day, and most tell us how frustrated they are with the quality of their data in Salesforce. After all, decisions are only as good as the data on which they’re made. Sure, even when they think they do, no company I know has absolutely perfect CRM data. […]

The New AI-Based CRM Data Service on the Block

The holy grail for a lot of sales and operations executives is to understand the semantic and contextual meaning of their CRM data. Cien’s Data Enhancement Services were recently featured in CRM Buyer. The service enhances and standardizes Salesforce data at a scale that was previously impossible. Cien’s Data Enhancement Services are for companies that aren’t ready […]

Dealing With Imperfect CRM Data

Everyone has issues with their CRM data, but not everyone has to suffer from it. Instead of treating poor data hygiene as a fatality, forward-looking sales organizations can make use of artificial intelligence (AI) and natural language processing to make sense out of their data in ways that were previously impossible. Here are four of […]

Cien Introduces Data Enhancement Services

CRM data quality is a huge problem for most organizations. I am very pleased that we can now offer CRM data enhancement as a stand-alone service. -Rob Käll, CEO Cien launched its new Data Enhancement Services for Salesforce customers.  These services complement Cien’s sales productivity app by augmenting incomplete CRM data enable more effective planing, […]

How Is AI Changing CRM?

CRM is a great tool, but it often fails to consider the softer side of sales management and the complexities of the sales process. With the aid of predictive models that take all factors into account, sales leaders gain a more precise picture of the state of their sales force and pipeline, which helps them […]

Cien Helps Businesses Deal with Messy CRM Data Using AI

Appoints CRM expert Matt Rodgers to Strategic Advisory Board and launches Data Enhancement Services to augment CRM data. DALLAS, May 24, 2018 Cien Inc, the leading provider of AI-powered sales productivity solutions, today launched its Data Enhancement Services to help companies clean up and, more significantly, augment their CRM data for more effective planning, analysis, […]