This October, we are introducing major architectural upgrades and usability enhancements across Cien Agentic and the Cien Platform. Our primary focus is on eliminating user friction, expanding enterprise flexibility, and integrating core workflows directly into the conversational AI experience. 1. Front-End Redesign & Context-Aware AI The Cien Agentic interface now features a streamlined menu divided […]
By Rob Kall, Co-Founder & CEO, Cien.ai “The gap between strategy and execution is where growth plans go to die. Not because the strategy was necessarily wrong, but because nobody translated it into specific, measurable execution.” – Rob Kall, Co-Founder & CEO, Cien.ai Where Do Growth Plans Go to Die? The Go-To-Market strategy session was […]
1. Audience Management consultants advising B2B technology companies on growth strategy, sales productivity, and GTM execution. 2. Client Context A leading global public SaaS provider had experienced several disappointing quarters. Expected win rate for new logo opportunities had declined to 12%, down from approximately 20% in prior years. 3. Situation The company needed to revive […]
By Gertrude Van Horn, CIO & SVP, Cien.ai “Identifying a massive growth opportunity is only half the equation. The other half is having the courage to actively resource it.” – Gertrude Van Horn, CIO & SVP, Cien.ai Where Do Growth Strategies Starve? In Go-To-Market planning, revenue teams spend endless hours hunting for the next big […]
By Rob Kall, Co-Founder & CEO, Cien.ai “A growth plan shouldn’t end with recommendations. It should tell the business what happens next.“ – Rob Kall, Co-Founder & CEO, Cien.ai Where Do Growth Strategies Stall? September ended with a satisfying conclusion for many Go-To-Market leaders: Here is the problem worth solving. When closing out the quarter, […]
In this month’s Product Updates, we are highlighting major advancements across Cien. Client Agentic Chat, Agent Skills, Growth Plans, GTM Suite Reports, MCP Support, Cien Connect, and the TrueAI Platform. 1. Cien Agentic: Now an MCP Server 2. Growth Plans 3. Agent Skills, Query Validation & Governance 4. GTM Suite & TrueAI Platform 5. Cien […]
By Gertrude Van Horn, CIO & SVP, Cien.ai “The cheapest growth opportunity may be the one you already paid to create.” – Gertrude Van Horn, CIO & SVP, Cien.ai Where Do Leaders Look for Growth? When growth slows, the instinctive response is usually to look outside the business.1. Generate more pipeline. 2. Hire more salespeople. […]
By Rob Kall, Co-Founder & CEO, Cien.ai “The size of the gap matters less than the value of closing it.” – Gertrude Van Horn, CIO & SVP, Cien.ai Not Every Performance Gap Is Worth Fixing Most GTM diagnostics are designed to find problems: 1. Conversion is too low. 2. One segment is underperforming. 3. Rep […]
By Gertrude Van Horn, CIO & SVP, Cien.ai “If every initiative is a priority, you do not have a growth plan. You have a list.” – Gertrude Van Horn, CIO & SVP, Cien.ai Most Growth Plans Start Reasonably Most leadership teams already know there are multiple ways to improve GTM performance. Better qualification. Stronger rep […]
In this month’s Product Updates, we are highlighting what’s new across Cien Agentic, Growth Plans, Calibration, connected tools, GTM Suite, and the TrueAI Platform. 1. Growth Plan Scan 2. Cien Agentic: Collaboration & Longer Conversations 3. Calibration 4. MCP & Connected Tools 5. Agent Skills & Automated Evaluations 6. Utilization & Billing 7. GTM Suite […]
By Gertrude Van Horn, CIO & SVP, Cien.ai “A dashboard can tell you what moved. Revenue evidence tells you whether the movement is real, repeatable, and worth trusting.” – Gertrude Van Horn, CIO & SVP, Cien.ai A Board Dashboard Can Show Revenue Movement. It Rarely Proves Revenue Quality. Most boards do not suffer from a […]
By Rob Kall, C-Founder & CEO, Cien.ai “The most dangerous bad-fit account is not the one you lose quickly. It is the one that looks just good enough to keep consuming your team’s time.” – Gertrude Van Horn, CIO & SVP, Cien.ai The Most Expensive Deal May Be the One You Should Never Have Chased […]