By Rob Kall, CEO & Co-Founder, Cien.ai What is the Difference Between Sales Ops and RevOps? If you ask 10 RevOps professionals, you will most likely get slightly different answers from each. What is RevOps? Only the Hottest thing Since [🍞] !!! Isn’t it funny how the business world is full of catchphrases and jargon that […]
By Rob Kall, CEO & Co-Founder, Cien.ai “Yes, I suspect only the UK team really knows how to sell the product…” – PE-Backed B2B Company CRO What is Cross-Selling? Companies are always trying to find ways to grow faster. And often the goal is to just get more customers. But many times selling more to […]
By Steve Valenta, SVP Strategic Partnerships, Cien.ai The Answer is Clear In today’s fast-paced business environment, technology is the key driver of speed and innovation. It enables organizations to gain deeper insights into their customers, operate more efficiently, and make smarter, data-driven decisions. By leveraging accurate data, businesses can optimize operations, enhance customer satisfaction, and […]
Empowering Businesses with Cutting-Edge AI-Driven Analytics https://www.prweb.com/releases/ciens-ai-gtm-analytics-platform-launches-on-microsoft-azure-marketplace-302259580.html Dallas, Texas, September 26, 2024 — Cien.ai, a leading Go-To-Market AI Analytics platform, is thrilled to announce the launch of its GTM Suite on Microsoft’s Azure Marketplace. This solution represents a significant advancement in AI-driven analytics, designed to help businesses unlock deeper insights, drive smarter decisions, and accelerate […]
By Joanna Ridgway, SVP Global Sales, Cien.ai A Tough Year for PE Despite the recent Fed funds rates cut, the last couple of years have been tough for Private Equity. When PE firms are starved for exits, and LPs are clamoring for cash, how do operating partners extract the most value from Portcos? By growing […]
By Steve Valenta, SVP Strategic Partnerships, Cien.ai Why Does Activity Capture Matter? The ability to capture how sales professionals allocate their time across sales activities is an incredibly useful and powerful tool. Every individual is different and they each have their own methods for success. For example, some might spend more time building a pipeline, […]

Cien.ai Growth Essentials Series:  GTM Troubleshooting Checklist

By Rob Käll, CEO & Co-founder Cien.ai The Wisdom of Munger Most business people are familiar with Warren Buffet of Berkshire Hathaway. And many of you may also revere his business partner and sidekick Charlie Munger, who passed away in 2023 at the age of 99 years and 11 months. Munger wrote an excellent book […]

Cien.ai Growth Essentials Series:  The First 100 Days Can Make or Break a PE Deal

By Joanna Ridgway, SVP Global Sales, Cien.ai What Happens After A PE Deal is Closed? The leadership team at Cien.ai have been buyers, sellers, or sponsors of hundreds of M&A deals. So we know the drill and what can go wrong. The first 100 days post close is often a time of renewed energy. For the buyer it is exciting to have new products and team members, and for the seller it is opportune to be part of something with greater reach. The honeymoon can end quickly. While the Due Diligence process is intended to uncover any issues with the
By Rob Kall, CEO & Co-founder Cien.ai What’s the difference between bad pipeline quality and bad pipeline management? These terms can be confusing, but our definition is that the quality of the pipeline is measured when an opportunity is created. If it is very unlikely to be won, then it is of low quality. Pipeline management is something you measure while working on the deals. A pipeline with a lot of “zombie deals” is poorly managed. I.e., deals that clearly will not be won but remain in the pipeline creating the appearance of progress while wasting rep resources.  How do
By Rob Kall, CEO & Co-founder Cien.ai Is Everyone Getting Hacked These Days? Watching the news, it is easy to think so. New incidences are announced weekly, including in the last few weeks where a data platform such as Snowflake exposed client data for millions of AT&T customers and other companies. At the same time, […]
By Rob Kall, CEO & Co-founder Cien.ai Does alignment matter? There is a lot of talk about finding corporate alignment, but what does it even mean? That everyone get along at all times? That there are no differences of opinion? Not at all – all organizations are made up of individuals and those are unrealistic (and often undesirable) objectives. The most common problems between sales and marketing are usually something like this: 1. Marketing has a lead quota. This quota keeps increasing and Marketing is forced to tap into new channels to meet their numbers2. Reps receive these leads and
By Rob Kall, CEO & Co-founder Cien.ai Do you have a rep performance management problem? It’s naïve to think that you can get a sales team of all A-players, so how do you know if your team has adequate performance? Start by segmenting your team into overperformers (your true A-players), performers, and underperformers based on […]