Migrating to Salesforce? 5 Ways AI Can Help

  If your company is new to the process of migrating its records with Salesforce, you are probably concerned about data integrity, record completeness and compatibility with your sales process, among other common migration issues. Here are 5 ways applying AI to your CRM data can help your Salesforce migration and onboarding process:   1. Standardize […]

Decluttering Your CRM The Marie Kondo Way

  If you have seen the hugely popular Netflix show Tidying Up with Marie Kondo, then you know that, like a cluttered heart, there is Zen to be found in cleaning and decluttering your home. The same applies to your CRM. Here we take a quick look at how you can apply the KonMari method […]

Salesforce Names Cien Customer Hero

Cien launches study on artificial intelligence and the future of sales. Cien, the artificial intelligence company that helps companies predict and improve their sales productivity, has been named “Customer Hero” by Salesforce.com. Every year Salesforce.com recognizes customers whose innovative technology and implementations have made them heroes to the people with whom they work. Cien was […]

How AI Will Change Enterprise Sales

Cien Featured on Emissary.io Cien was featured along with Salesforce and Conversica on Emissary, the world’s first sales intelligence network. Emissary mentions Cien’s Global Study on the Future of Sales. In this study, we found that 88% of sales professionals expect artificial intelligence (AI) to make their jobs easier in the next 10 years, not render […]

Poor Salesforce Data? 5 Ways AI Can Help

At Cien we speak to sales leaders every day, and most tell us how frustrated they are with the quality of their data in Salesforce. After all, decisions are only as good as the data on which they’re made. Sure, even when they think they do, no company I know has absolutely perfect CRM data. […]

Cien Wins Innovation Award for CRM Software

Winners from other categories include Salesforce, Adobe, MailChimp, Marketo and Hubspot. Cien, the AI-Powered app that helps businesses improve the quality of their data and their sales productivity, today announced it has won MarTech Breakthrough’s Innovation Award for CRM Software. MarTech Breakthrough is an independent organization that recognizes the world’s leading sales and marketing technologies. The […]

4 Things You Didn’t Know About Salesforce Users

What makes a Salesforce user different from someone who uses, say, Pipedrive or Nimble? Just like an iPhone user tends to be different than an Android user, it’s common knowledge that someone who uses Salesforce tends to work at a larger or more mature organization than those that don’t. In fact, they’re 5 times more […]

Dealing With Imperfect CRM Data

Everyone has issues with their CRM data, but not everyone has to suffer from it. Instead of treating poor data hygiene as a fatality, forward-looking sales organizations can make use of artificial intelligence (AI) and natural language processing to make sense out of their data in ways that were previously impossible. Here are four of […]

Sales Tips: 3 Sales Productivity Traps to Avoid

While selling has never been easy, it hasn’t become harder either. Selling has become a more refined process where efficiency is key. Increasing sales productivity requires operational awareness of the quality of leads generated from marketing as well as the productivity of individual salespeople. With artificial intelligence (AI), your business can understand the deeper dynamics […]

How to Identify Your Most Effective Prospectors

It doesn’t matter what you call the role: the sales development rep (SDR), the business development rep (BDR) or the inside sales rep (ISR). In the world of B2B sales, prospecting is often defined as the art and science of contacting leads or target accounts in hopes of creating opportunities for account executives. And when […]

Align Your Sales and Marketing Using AI

There’s an old saying in geometry circles: every square is a rectangle, but not every rectangle is a square. It’s true; all squares have the basic elements of a rectangle: four sides, four right angles. To be a square, though, all four sides must be of equal length; a rectangle only cares about equal length […]

Everything a Sales Leader Needs to Know About AI

AI gives sales teams an edge by identifying patterns in their sales data that are invisible to the human eye. By measuring what matters and not by just what is visible, applying AI to your CRM helps sales teams achieve their full potential by focusing on actions that drive revenue. It gives sales leaders the […]