How AI Will Change Enterprise Sales

Cien Featured on Emissary.io Cien was featured along with Salesforce and Conversica on Emissary, the world’s first sales intelligence network. Emissary mentions Cien’s Global Study on the Future of Sales. In this study, we found that 88% of sales professionals expect artificial intelligence (AI) to make their jobs easier in the next 10 years, not render […]

Poor Salesforce Data? 5 Ways AI Can Help

At Cien we speak to sales leaders every day, and most tell us how frustrated they are with the quality of their data in Salesforce. After all, decisions are only as good as the data on which they’re made. Sure, even when they think they do, no company I know has absolutely perfect CRM data. […]

Cien Wins Innovation Award for CRM Software

Winners from other categories include Salesforce, Adobe, MailChimp, Marketo and Hubspot. Cien, the AI-Powered app that helps businesses improve the quality of their data and their sales productivity, today announced it has won MarTech Breakthrough’s Innovation Award for CRM Software. MarTech Breakthrough is an independent organization that recognizes the world’s leading sales and marketing technologies. The […]

4 Things You Didn’t Know About Salesforce Users

What makes a Salesforce user different from someone who uses, say, Pipedrive or Nimble? Just like an iPhone user tends to be different than an Android user, it’s common knowledge that someone who uses Salesforce tends to work at a larger or more mature organization than those that don’t. In fact, they’re 5 times more […]

Dealing With Imperfect CRM Data

Everyone has issues with their CRM data, but not everyone has to suffer from it. Instead of treating poor data hygiene as a fatality, forward-looking sales organizations can make use of artificial intelligence (AI) and natural language processing to make sense out of their data in ways that were previously impossible. Here are four of […]

Sales Tips: 3 Sales Productivity Traps to Avoid

While selling has never been easy, it hasn’t become harder either. Selling has become a more refined process where efficiency is key. Increasing sales productivity requires operational awareness of the quality of leads generated from marketing as well as the productivity of individual salespeople. With artificial intelligence (AI), your business can understand the deeper dynamics […]

How to Identify Your Most Effective Prospectors

It doesn’t matter what you call the role: the sales development rep (SDR), the business development rep (BDR) or the inside sales rep (ISR). In the world of B2B sales, prospecting is often defined as the art and science of contacting leads or target accounts in hopes of creating opportunities for account executives. And when […]

Align Your Sales and Marketing Using AI

There’s an old saying in geometry circles: every square is a rectangle, but not every rectangle is a square. It’s true; all squares have the basic elements of a rectangle: four sides, four right angles. To be a square, though, all four sides must be of equal length; a rectangle only cares about equal length […]

Cien Introduces Data Enhancement Services

CRM data quality is a huge problem for most organizations. I am very pleased that we can now offer CRM data enhancement as a stand-alone service. -Rob Käll, CEO Cien launched its new Data Enhancement Services for Salesforce customers.  These services complement Cien’s sales productivity app by augmenting incomplete CRM data enable more effective planing, […]

How Is AI Changing CRM?

CRM is a great tool, but it often fails to consider the softer side of sales management and the complexities of the sales process. With the aid of predictive models that take all factors into account, sales leaders gain a more precise picture of the state of their sales force and pipeline, which helps them […]

Matt Rodgers Joins Cien as Strategic Advisor

Cien allows companies to easily enhance their CRM data in ways that were previously impossible, then use that augmented data to drive sales productivity. Cien is pleased to announce the appointment of CRM Expert Matt Rodgers to its Strategic Advisory Board. Matt Rodgers is a senior software, services, and consulting executive with over 25 years […]

Use this App and it’s AI to Improve your Sales

“The app, which is currently available for Salesforce.com customers, takes into account human and behavioral elements to detect problems and predict outcomes for sales leaders.” – Dallas Business Journal Cien was recently featured on the front page of the Dallas Business Journal. Co-founders Margot Carter and Rob Käll joined Cien COO Lisa Cook to discuss […]