Rob Käll on Marylou Tyler’s Predictable Prospecting Podcast

What is a good lead, what is a bad lead? How should you evaluate when you’re giving it to a sales development rep? Cien’s CEO Rob Käll connects with revenue growth expert and bestselling author Marylou Tyler on her Predictable Prospecting Podcast. Rob and Marylou talk about how sales teams can use AI to improve […]

How to Identify Your Most Effective Prospectors

It doesn’t matter what you call the role: the sales development rep (SDR), the business development rep (BDR) or the inside sales rep (ISR). In the world of B2B sales, prospecting is often defined as the art and science of contacting leads or target accounts in hopes of creating opportunities for account executives. And when […]

Align Your Sales and Marketing Using AI

There’s an old saying in geometry circles: every square is a rectangle, but not every rectangle is a square. It’s true; all squares have the basic elements of a rectangle: four sides, four right angles. To be a square, though, all four sides must be of equal length; a rectangle only cares about equal length […]