Everyone has issues with their CRM data, but not everyone has to suffer from it. Instead of treating poor data hygiene as a fatality, forward-looking sales organizations can make use of artificial intelligence (AI) and natural language processing to make sense out of their data in ways that were previously impossible. Here are four of […]

It doesn’t matter what you call the role: the sales development rep (SDR), the business development rep (BDR) or the inside sales rep (ISR). In the world of B2B sales, prospecting is often defined as the art and science of contacting leads or target accounts in hopes of creating opportunities for account executives. And when […]

There’s an old saying in geometry circles: every square is a rectangle, but not every rectangle is a square. It’s true; all squares have the basic elements of a rectangle: four sides, four right angles. To be a square, though, all four sides must be of equal length; a rectangle only cares about equal length […]

CRM data quality is a huge problem for most organizations. I am very pleased that we can now offer CRM data enhancement as a stand-alone service. -Rob Käll, CEO Cien launched its new Data Enhancement Services for Salesforce customers.  These services complement Cien’s sales productivity app by augmenting incomplete CRM data enable more effective planing, […]

CRM is a great tool, but it often fails to consider the softer side of sales management and the complexities of the sales process. With the aid of predictive models that take all human factors into account, sales leaders gain a more precise picture of the state of their sales force and pipeline, which helps […]

Cien allows companies to easily enhance their CRM data in ways that were previously impossible, then use that augmented data to drive sales productivity. Cien is pleased to announce the appointment of CRM Expert Matt Rodgers to its Strategic Advisory Board. Matt Rodgers is a senior software, services, and consulting executive with over 25 years […]

“The app, which is currently available for Salesforce.com customers, takes into account human and behavioral elements to detect problems and predict outcomes for sales leaders.” – Dallas Business Journal Cien was recently featured on the front page of the Dallas Business Journal. Co-founders Margot Carter and Rob Käll joined Cien COO Lisa Cook to discuss […]

Improving sales productivity is the ultimate medicine for your business. – Rob Käll, CEO and co-founder of Cien Cien’s CEO and co-founder, Rob Käll talks with Mike Conner and Mike Simmons hosts of the Catalyst Sales Podcast with Mike and Mike. This podcast helps audiences learn what works in sales, how to improve your skills and increase your […]

A colleague once told me that technology without process will just speed up the mess. Forecasts in CRM systems are generated with a few keystrokes but are likely to be as inaccurate as the spreadsheets used years ago when sales managers did “seat of the pants” forecasts, mostly by paring down over-optimistic seller projections. Selling […]

Salesforce customers can now measure the human and behavioral elements that impact their sales productivity. Cien, the AI-Powered App that helps businesses improve the quality of their data and their sales productivity, is now available on Salesforce AppExchange. According to Gartner, poor data quality destroys business value, with recent research indicating that the financial impact […]

“Recruiters have been using LinkedIn for years, and now you are going to see important applications of LinkedIn data in CRM,” predicts Scavo. “To avoid antitrust regulations, Microsoft is going to have to make LinkedIn data available, at a price, to other CRM providers. I think in the coming years you are going to see […]

In startups, the best performing sales teams know that there’s no magical KPI. They need to measure what matters and make incremental improvements. Because not all leads are created equal, the most effective sales teams spend time and effort to measure the quality of the leads generated by the marketing team. But they don’t stop […]