Rob Käll on Salesforce’s Quotable Podcast

“How do you define sales productivity in your organization? Is it to automate a task and move a deal along the pipeline more quickly? Or is it to add value based on what you are given versus what you produce?”- Rob Käll   Cien’s CEO and co-founder, Rob Käll joined Kevin Micalizzi on Salesforce’s Quotable […]

Dealing With Imperfect CRM Data

Everyone has issues with their CRM data, but not everyone has to suffer from it. Instead of treating poor data hygiene as a fatality, forward-looking sales organizations can make use of artificial intelligence (AI) and natural language processing to make sense out of their data in ways that were previously impossible. Here are four of […]

Cien Introduces Data Enhancement Services

CRM data quality is a huge problem for most organizations. I am very pleased that we can now offer CRM data enhancement as a stand-alone service. -Rob Käll, CEO Cien launched its new Data Enhancement Services for Salesforce customers.  These services complement Cien’s sales productivity app by augmenting incomplete CRM data enable more effective planing, […]

5 Ways Startups Can Increase Their Sales Productivity

In startups, the best performing sales teams know that there’s no magical KPI. They need to measure what matters and make incremental improvements. Because not all leads are created equal, the most effective sales teams spend time and effort to measure the quality of the leads generated by the marketing team. But they don’t stop […]

Solving Your Sales Productivity Traps

In B2B Sales, sales productivity is becoming a key factor for market success. While an increase in sales can be achieved at the expense of profitability, an increase in sales productivity offers companies better capital efficiency, higher profitability and ultimately a sustainable competitive advantage. Although optimizing sales productivity requires increased operational awareness from the marketing and […]

Cien Co-Founder Margot Carter to Speak at EY Strategic Growth Forum

cien margot ai ernst young award
PALM SPRINGS, Calif., Nov. 14, 2017 Cien co-founder and business builder Margot Carter will present at EY’s annual Strategic Growth Forum in Palm Springs, California on Friday, November 17, as part of a session entitled “What’s next for boards,” where she and other seasoned directors will cover the way corporate boards identify,  prioritize and address disruptive market forces. EY Strategic Growth Forum is […]