Cien.ai Growth Essentials Series: The “Trust Tax”: Why Your GTM Motion & AI Strategy are Only as Good as Your Data Foundation
By Joanna Ridgway, SVP of Global Sales, Cien.ai “I’ve learned from my years with clients that if your team doesn’t trust the data, they won’t trust your strategy. Now in the Era of Agentic Execution, there is a bigger threat: If your AI investments aren’t built on data you can trust, low-quality data will undermine […]
Cien.ai Growth Essentials Series: Annual Planning: from Intuition to Intentionality
By Ivan Redini, Director of Customer Success, Cien.ai “Annual planning is often rigid and esoteric. By shifting to a 10-Day GTM MRI, we move from guesswork to precision, ensuring your strategy is fueled by facts, not folklore.” – Ivan Redini, Director of Customer Success, Cien.ai The Ritual of Annual Planning Annual planning is a sales […]
Cien.ai Growth Essentials Series: In 2026, Join the 2% Club: Move from Gut Feel to AI-Powered Action
By Gertrude G. Van Horn, SVP & CIO at Cien.ai “Anything that is measured and watched improves.” – Bob Parsons, Founder of GoDaddy The Problem: The High Cost of “Gut Feel” In many B2B organizations, the definition of an Ideal Customer Profile (ICP) is surprisingly unscientific. It is often a static document born from broad […]
Cien.ai Growth Essentials Series: Give the Gift of Revenue Growth
By Gertrude G. Van Horn, SVP & CIO at Cien.ai A Holiday Season Special The holidays are here, and while most people are thinking about gingerbread houses, festive sweaters, and figuring out who actually likes fruitcake, revenue leaders everywhere have only one thing on their wish list: growth. So this season, in the spirit of cheer […]
Cien.ai Growth Essentials Series: For GTM, Q4 is the Playoffs. December is the Red Zone. Make it Count.
By Gertrude G. Van Horn, SVP & CIO at Cien.ai Intro The final quarter of the year isn’t just a deadline—it’s the commercial equivalent of the playoffs. And in December, you’re deep in the red zone. The scoreboard is visible, the pressure is real, and every rep is overcaffeinated and increasingly driven by gut instead […]