Cien.ai Growth Essentials Series: For GTM, Q4 is the Playoffs. December is the Red Zone. Make it Count.
By Gertrude G. Van Horn, SVP & CIO at Cien.ai Intro The final quarter of the year isn’t just a deadline—it’s the commercial equivalent of the playoffs. And in December, you’re deep in the red zone. The scoreboard is visible, the pressure is real, and every rep is overcaffeinated and increasingly driven by gut instead […]
Cien.ai Growth Essentials Series: How to Keep Your Job and Grow Your Career as a CRO in 2026
By Rob Kall, Co-Founder & CEO, Cien.ai “The average tenure of today’s Chief Revenue Officer (CRO) is among the shortest in the C‑suite, averaging just 25 months.” – Harvard Business Review Are You the Next CRO to Get Chopped? On paper, keeping your job as a CRO sounds simple: deliver the numbers, and everythingelse falls into […]
Cien.ai Growth Essentials Series: The Perfect AI Quick Win to De-risk Enterprise AI
By Gertrude Van Horn, SVP & CIO, Cien.ai “Every CRO wants to elevate the performance and impact of their Sales and go-to-market function. Every CFO wants ROI within a year. Every CEO is under pressure to quickly demonstrate the use and adoption of AI in a proven, low-risk, high-value initiative. Cien’s GTM Suite checks all […]
Cien.ai Growth Essentials Series: Drive GTM Transformation from Sales Chaos into Strategic Clarity
By Gertrude Van Horn, SVP & CIO, Cien.ai Every Organization has Data. Few have the Truth. Ask any sales leader what keeps them up at night, and the answer is nearly universal: “I can’t trust the data.” The CRM is full of duplicates, missing fields, and inconsistent categories — and as a result, even the […]
Cien.ai Growth Essentials Series: How to Be Successful with an AI SDR
By Rob Kall, CEO & Co-Founder, Cien.ai “Deploying AI SDRs can either be a total failure or a new effective growth engine.” – Rob Kall, CEO & Co-Founder, Cien.ai The AI SDR Dream — and the Harsh Reality Imagine this: you deploy an AI SDR to handle outbound prospecting. It works around the clock, never […]
