Salesforce Names Cien Customer Hero

Cien launches study on artificial intelligence and the future of sales.

Cien, the artificial intelligence company that helps companies predict and improve their sales productivity, has been named “Customer Hero” by Every year recognizes customers whose innovative technology and implementations have made them heroes to the people with whom they work.

Cien was showcased at Salesforce’s Essentials event. Rob Käll, Cien’s CEO, addressed an audience comprised of sales, marketing, and customer success professionals on the way artificial intelligence was set to disrupt their sales organizations.

Rob Kall, Cien's CEO, Presenting at Salesforce Essentials
Rob Käll, Cien’s CEO, Presenting at Salesforce Essentials

Cien’s sales productivity app leverages a number of functionalities from the Salesforce platform. Ben Strum, Cien’s CTO, says, “We partner with all types of technology companies. In Salesforce we see a great collaborator for long term growth. The depth and breadth of Salesforce’s offering is truly impressive, particularly for AI-first companies like Cien.”

Cien is working with early adopters of its technology in Spain and the US to incorporate their thinking in the design and development of its sales productivity app. The company has launched a global study on artificial intelligence and the future of B2B sales to validate its initial product choices. “We are engaging sales leaders around the world to quantify their level of confidence in their CRM data and their willingness to trust recommendations from an AI-powered decision engine,” explains Damien Acheson, Cien’s Head of Marketing. For early access to the results, interested sales leaders and sales enablement professionals are invited to participate in a short survey:

About Cien
Using over 100 AI models, Cien uncovers the skills and attributes that impact sales performance such as product knowledge, work ethic, activity management and closing ability. Cien’s app is currently available for select customers. To request an invitation, visit

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