How to Create an Effective Sales Playbook

What is one truth about life that also applies to your sales playbook? Evolve or die. This may sound a little harsh, but your playbook is a living thing. If it doesn’t adapt to change, it won’t survive. Too many sales leaders forget this. They recycle their sales processes and expect one approach to work […]

Cien Goes Live on Salesforce AppExchange

Salesforce customers can now measure the human and behavioral elements that impact their sales productivity. Cien, the AI-Powered App that helps businesses improve the quality of their data and their sales productivity, is now available on Salesforce AppExchange. According to Gartner, poor data quality destroys business value, with recent research indicating that the financial impact […]

Cien Receives Sales Software Awards for its Sales Productivity App

Cien has recently been acknowledged by FinancesOnline.com, a B2B software directory, with two sales software awards for 2017: the 2017 Rising Star Award and the 2017 Great User Experience Award for top sales software. Cien – a sales productivity app for high performing sales teams – goes beyond automating the capture of activity data or […]

3 Ways Sales Managers Can Use AI to Increase Sales Effectiveness – Huffington Post

Computers are rising. That’s not a doomsday prediction, by the way. In 2011, Gartner predicted that by 2020, 85 percent of all customer interactions with the enterprise won’t involve another human. Employees are following suit. Today’s artificial intelligence software is capable of helping employees from both a people standpoint and a hard data standpoint, marrying […]