Quickly confirm or disprove specific GTM problem hypotheses with quantitative data. Outlines the measurement process to generate a Heatmap.
One of the goals of GTM Suite is to quickly identify problems in a Sales organization. Many times the client leadership team or 3rd party RevOps professionals have formed hypotheses based on qualitative info gathered informally in conversations and high-level reporting. This heatmap process allows you to quickly either confirm or disprove those hypotheses quantitatively using very granular data and selection criteria.
Download PDF: https://www.cien.ai/wp-content/uploads/2025/04/Cien.ai-GTM-Heatmap-Analysis-Process-v2.5.pdf
