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Cien.ai – GTM Heatmap Analysis Process (PDF)

Quickly confirm or disprove specific GTM problem hypotheses with quantitative data. Outlines the measurement process to generate a Heatmap.

One of the goals of GTM Suite is to quickly identify problems in a Sales organization. Many times the client leadership team or 3rd party RevOps professionals have formed hypotheses based on qualitative info gathered informally in conversations and high-level reporting. This heatmap process allows you to quickly either confirm or disprove those hypotheses quantitatively using very granular data and selection criteria.

Download PDF: https://www.cien.ai/wp-content/uploads/2024/01/GTM-Heatmap-Quick-Hypothesis-Verification.pdf

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