By Gertrude G. Van Horn, SVP & CIO at Cien.ai

A Holiday Season Special

The holidays are here, and while most people are thinking about gingerbread houses, festive sweaters, and figuring out who actually likes fruitcake, revenue leaders everywhere have only one thing on their wish list: growth.

So this season, in the spirit of cheer (and pipeline), we present a playful twist on a classic carol. Introducing The 12 Days of Christmas – The RevOps with GTM + AI Edition. Because nothing says “happy holidays” like AI doing the heavy lifting.

The 12 Days of Christmas – The RevOps with GTM + AI Edition

On the first day of Christmas, AI gave to me…

1. A partridge that writes my messaging.
ChatGPT turns scattered notes into crisp value propositions faster than you can say “Q4 crunch.”

On the second day of Christmas, with Cien’s GTM Suite, AI gave to me…

2. Two cleaner pipelines.
Cien’s Automatic Data Enhancement and propensity models eliminate guesswork—cleaner stages, cleaner handoffs, and truly high-quality prospects. No more pipeline déjà vu debates.

On the third day of Christmas, Cien’s GTM Suite gave to me…

3. Three forecasts fixed.
Tune your forecasts with predicted vs. actual win rates, quality buckets, and cycle-time insights via Propensity Models and SSR data. Forecast with confidence—not guesswork.

On the fourth day of Christmas, Cien’s GTM Suite gave to me…

4. Four follow-ups sent.
Target only high-quality leads, then let AI help your reps craft personalized, on-brand follow-ups—never another “bumping this up to your inbox.”

On the fifth day of Christmas, Cien’s GTM Suite gave to me…

5. FIIIIIVE GOLDEN LEADS.
Identify top-quality accounts using data enhancement, standardized ICP attributes, and AI-driven quality buckets—then pair them with irresistible messaging.

On the sixth day of Christmas, Cien’s GTM Suite gave to me…

6. Six cleaner dashboards.
With pre-built Power BI dashboards and consistent definitions, Cien helps clarify complex metrics and keep your executive team aligned on what actually matters.

On the seventh day of Christmas, Cien’s GTM Suite gave to me…

7. Seven sequences sending.
AI helps craft the messaging while GTM Suite helps you target the right prospects—making your sequences smarter, not longer.

On the eighth day of Christmas, Cien’s GTM Suite gave to me…

8. Eight reps a-coaching.
Coaching Intelligence highlights true skill gaps and performance patterns, giving managers actionable insights without drowning in spreadsheets.

On the ninth day of Christmas, ChatGPT gave to me…

9. Nine meetings prepping.
Call briefs, talk tracks, and battle cards—done in minutes, not hours—informed by Cien’s Deal & Coaching Intelligence to pinpoint deal drivers and rep strengths before you walk into the room.

On the tenth day of Christmas, Cien’s GTM Suite gave to me…

10. Ten renewals saving.
Protect ARR by identifying true account health drivers, spotting expansion opportunities, and arming teams with smarter plays crafted with AI assistance.

On the eleventh day of Christmas, Cien’s GTM Suite gave to me…

11. Eleven docs explaining.
Automatic Data Enhancement and heatmaps reveal what’s really happening in your GTM motion—finally, insights executives can understand and act on.

On the twelfth day of Christmas, Cien’s GTM Suite gave to me…

12. Twelve months of clarity.
With GTM Suite tracking progress and AI as your co-pilot, planning, alignment, and execution stay consistent all year long.

A Gift That Keeps on Giving

While we can’t promise holiday magic will hit your quota, we can say this: teams using GTM Suite and AI to simplify, accelerate, and standardize their GTM motion are seeing more productivity, clearer insights, and faster revenue lift.

At Cien, we’ll show you how.

Visit Cien.ai to learn more.

And happy holidays from all of us at Cien.ai. May all your dreams come true!

About the Cien.ai Growth Essentials Series

This article is part of our Growth Essentials Series, inspired by our work with B2B executives, GTM consultants, and PE operating partners. These articles focus on the non-technical aspects of improving GTM performance. If you want to dig into the technical details of how to measure the concepts we use here, check out our Practical RevOps Analysis Series.