By Rob Kall, CEO & Co-founder, Cien.ai

“Simple can be harder than complex.”

— Steve Jobs

“There’s a lot here… where do I even start?”

When we launched the Cien GTM Suite three years ago, the most common feedback was:
“Wait… you can give me clean, actionable GTM insights from our messy CRM data?”

It wasn’t magic — just hundreds of AI models working in tandem to clean, enrich, and align
your sales data.

Since then, we’ve added major enhancements:

1. The Heatmap, to instantly highlight GTM friction points
2. Success Factor Analysis, to show why deals are won or lost
3. 100+ reports and tabs across five functional areas

But with that growth has come a new challenge:

“Where do I start?”
“Can someone guide me through this?”
“Can the system just tell me what to do?”

Until now, we’ve encouraged customers to attend our weekly webinars, engage consulting
partners, or just read the docs. All great options — but now there’s something even better:
Cien Agentic.

Solution – Simplicity, Delivered Through Intelligence

Steve Jobs said something profound, “Simple can be harder than complex. You have to work
hard to get your thinking clean to make it simple. But it’s worth it in the end because once
you get there, you can move mountains.”

At Cien, we believe the best user interface is a smart conversation. So, we created Cien
Agentic — a contextual, embedded AI that doesn’t just chat… it helps you grow.

Here’s what makes it different:

1. It understands the platform – Cien Agentic has read every help doc, knows
   every dashboard, and can explain the “why” behind any chart. It understands your
   data, your goals, and your context.
2. It can act — not just advise – Using our MCP (Model Context Protocol)
   technology, Agentic can query and eventually update your platform in real-time.
3. It comes with pre-built GTM workflows – From “Help me build a growth plan”
   to “Ensure my team is executing,” Cien Agentic walks you through every step. And
   soon, you’ll be able to design your own custom workflows.

What Does Success Look Like?

With Cien Agentic, you won’t need to wonder where to click or which dashboard to use.
You’ll just say:

“Why are my bookings lower this year than last?”
“How do I improve rep performance in Segment B?”
“What should I do first to hit my Q4 goal?”

Agentic will analyze your platform, pull the right metrics, and give you clear and confident answers – all in seconds.

This radically shortens the time between insight and action. And more importantly, it
empowers every Cien user — from first-timers to power users — to unlock GTM value
faster than ever.

Customers will now be able to start accessing the Cien products from the AI-enabled interface of Cien Agentic, cutting effort and time to data-enabled GTM growth even more.

Soon, your Cien experience will begin with a conversation. And growth will follow.

About the Cien.ai Growth Essentials Series

This article is part of our Growth Essentials Series, inspired by our work with B2B business
leaders, growth consultants, and PE operating partners. These articles focus on the non-
technical aspects of improving GTM performance.

Want to dive deeper into the analytics and measurement techniques referenced here? Check
out our companion series: Practical RevOps Analytics Series.