Cien.ai Growth Essentials Series: The Agentic Pivot: 2026 is the Year of “Digital Labor”
By Gertrude Van Horn, SVP & CIO, Cien.ai “The defining shift of 2026 isn’t that AI is getting smarter; it’s that AI is getting a job.” – Gertrude Van Horn, SVP & CIO, Cien.ai By 2026, the CRM landscape has shifted from Assistive AI (Copilots that write emails) to Agentic AI (Autonomous “Digital Teammates” that […]
Cien.ai Growth Essentials Series: Why DIY is a Dangerous Shortcut in GTM Intelligence
By Gertrude Van Horn, SVP & CIO, Cien.ai “A DIY approach to GTM analytics is simply a beautiful dashboard on top of a broken foundation—serving up misguided recommendations with dangerous false confidence.” – Managing Director, GTM Strategy & Analytics at a Global Fortune 500 Firm. The Challenge Boardrooms today are intoxicated by the allure of […]
Cien.ai Growth Essentials Series: Year in Review – Mine the Golden Nuggets of Past GTM Performance to Reveal Insights for 2026
By Gertrude G. Van Horn, SVP & CIO at Cien.ai Intro A disciplined GTM year-in-review becomes both a strategic asset and a source of competitive advantage. It serves as a strategic lens through which leaders understand the structural and behavioral forces influencing their growth engine. Too many organizations limit this exercise to top-line metrics—bookings, pipeline […]
Cien.ai Growth Essentials Series: Strategy & The Clarity Gap: Why Most GTM Strategies Fail in Execution
By Gertrude Van Horn, SVP & CIO, Cien.ai “Having a strategy is easy. Determining whether it’s working is not.” – Gertrude Van Horn, SVP & CIO, Cien.ai From Vision vs Reality Divide As Q4 planning kicks into gear, boardrooms buzz with optimism. Growth plans are mapped, targets set, and teams aligned around bold objectives. But […]
Cien.ai Growth Essentials Series: Making Strategy Measurable through AI-powered Visibility
By Gertrude Van Horn, SVP & CIO, Cien.ai “A compelling strategy isn’t enough. It’s the action, execution, and accomplishment that make it real.” – Gertrude Van Horn, SVP & CIO, Cien.ai From Vision to Measurement Traditionally, the fourth quarter is a time for exercises in strategy and vision — those sweeping plans we craft diligently […]