Cien.ai Growth Essentials Series: What’s The Matter With SAM?
By Rob Kall, Co-Founder & CEO, Cien.ai “We simply could not increase our current SAM anymore.” – PE CEO who was forced to acquire a company in an adjacent market to continue growing Problem Definition: While TAM (Total Addressable Market) gets all the attention, most revenue leaders underinvest in their SAM — the Serviceable Available […]
Cien.ai Growth Essentials Series: Beat The Odds – Drive High Impact And Strong ROI With AI
By Gertrude Van Horn, SVP & CIO, Cien.ai “A 2% uplift from AI may seem small, but it can drive massive gains in revenue, shareholder value, and market valuation.” – Robert Kall, CEO & Co-Founder, Cien.ai The Problem: Everyone Wants AI, But Few See ROI In boardrooms across every industry, there’s a clear mandate: invest […]
Cien.ai Growth Essentials Series: Do You Really Need a Sales Engineer in Every Deal?
By Rob Kall, CEO & Co-Founder, Cien.ai “We need our Subject Matter Experts in every deal!” – CRO, PE-Owned Software Company Are You Over-engineering Your Sales Team? In today’s enterprise sales environment, the number of people involved in closing a deal can be staggering. On the seller side, it’s not unusual to see: We recently […]
Cien’s Growth Essentials Series: What Value Can Your Company Get from Appointment Setting Services?
By Rob Kall, CEO & Co-Founder, Cien.ai “Our team of experts will scale your email outreach and fill your calendar with qualified meetings. You only pay for leads that convert.“ – Every Lead Gen. Company Ever 2-3 Solicitations in My Inbox Every Day… As the CEO of a tech company, hardly a day goes by […]
Cien’s Growth Essentials Series: How to Run a Successful 2-Month GTM Analysis & Transformation Project – Part 2
By Ivan Redini, Director Partner Success, Cien.ai “For your clients, receiving their Heat Map analysis is like waiting for a test after going to the doctor. You don’t want any bad surprises, but you also want to know why you have not been feeling well lately… “ – Ivan Redini, Director Partner Success, Cien.ai This […]
