Cien.ai Growth Essentials Series: Year in Review – Mine the Golden Nuggets of Past GTM Performance to Reveal Insights for 2026
By Gertrude G. Van Horn, SVP & CIO at Cien.ai Intro A disciplined GTM year-in-review becomes both a strategic asset and a source of competitive advantage. It serves as a strategic lens through which leaders understand the structural and behavioral forces influencing their growth engine. Too many organizations limit this exercise to top-line metrics—bookings, pipeline […]
Cien.ai Growth Essentials Series: Strategy & The Clarity Gap: Why Most GTM Strategies Fail in Execution
By Gertrude Van Horn, SVP & CIO, Cien.ai “Having a strategy is easy. Determining whether it’s working is not.” – Gertrude Van Horn, SVP & CIO, Cien.ai From Vision vs Reality Divide As Q4 planning kicks into gear, boardrooms buzz with optimism. Growth plans are mapped, targets set, and teams aligned around bold objectives. But […]
Cien.ai Growth Essentials Series: Making Strategy Measurable through AI-powered Visibility
By Gertrude Van Horn, SVP & CIO, Cien.ai “A compelling strategy isn’t enough. It’s the action, execution, and accomplishment that make it real.” – Gertrude Van Horn, SVP & CIO, Cien.ai From Vision to Measurement Traditionally, the fourth quarter is a time for exercises in strategy and vision — those sweeping plans we craft diligently […]
Cien.ai Growth Essentials Series: What’s The Matter With SAM?
By Rob Kall, Co-Founder & CEO, Cien.ai “We simply could not increase our current SAM anymore.” – PE CEO who was forced to acquire a company in an adjacent market to continue growing Problem Definition: While TAM (Total Addressable Market) gets all the attention, most revenue leaders underinvest in their SAM — the Serviceable Available […]
Cien.ai Growth Essentials Series: Beat The Odds – Drive High Impact And Strong ROI With AI
By Gertrude Van Horn, SVP & CIO, Cien.ai “A 2% uplift from AI may seem small, but it can drive massive gains in revenue, shareholder value, and market valuation.” – Robert Kall, CEO & Co-Founder, Cien.ai The Problem: Everyone Wants AI, But Few See ROI In boardrooms across every industry, there’s a clear mandate: invest […]
