The Data Exec Series: Your CRM Captures What Happened. AI Explains Why It Happened
By Gertrude Van Horn, CIO & SVP, Cien.ai “CRM records the sequence of events. AI reveals the forces behind them, turning sales history into practical intelligence leaders can use to improve future outcomes.“ – Rob Kall, Co-Founder & CEO, Cien.ai Your CRM Is an Excellent Historian Your CRM captures an enormous amount of information about […]
Cien.ai’s Growth Essentials Series: Measuring Individual Reps’ Execution Effort
By Gertrude Van Horn, SVP & CIO, Cien.ai “Relying on flat quota data to judge a sales team is a major mistake. If you don’t know the actual execution effort behind the numbers, you are managing your most expensive resource entirely by gut feel.“ – Rob Kall, CEO & Co-Founder, Cien.ai The Vague Reality of […]
The Data Exec Series: Security & Trust: Why the World’s Leading Firms Trust Cien Agentic
By Gertrude Van Horn, SVP & CIO, Cien.ai “Trust is the bedrock of every successful AI transformation. While the industry races toward new features, Cien never loses sight of the foundation: ensuring your data is safe, sovereign, and fully under your control. We believe that uncompromising security isn’t a barrier to your momentum; it is the […]
The Data Exec Series: The Death of the Dashboard: From Manual Labour to Agentic Agency
By Gertrude Van Horn, SVP & CIO, Cien.ai “The days of hunting for dashboards to get business insights are coming to an end faster than most leaders realize. This familiar ritual of executives poring over dashboards will become as obsolete as flipping through the Rolodex.” – Chris Willis, Forbes The Cognitive Tax of Passive Monitoring […]
The Data Exec Series: The Thinking Enterprise: Moving GTM from Guesswork to Precision
By Gertrude Van Horn, SVP & CIO, Cien.ai “The legacy model of Revenue Operations was about alignment and visibility. But we are entering a phase where the expectation is prescription, prediction, and orchestration.” – Bruno Beranger, RevOps Leader The Problem: The Persistence of the “Gut-First” Guesswork For most enterprises, the sales forecast is the most […]