Cien.ai Growth Essentials Series: Strategy & The Clarity Gap: Why Most GTM Strategies Fail in Execution
By Gertrude Van Horn, SVP & CIO, Cien.ai “Having a strategy is easy. Determining whether it’s working is not.” – Gertrude Van Horn, SVP & CIO, Cien.ai From Vision vs Reality Divide As Q4 planning kicks into gear, boardrooms buzz with optimism. Growth plans are mapped, targets set, and teams aligned around bold objectives. But […]
Cien.ai Growth Essentials Series: Making Strategy Measurable through AI-powered Visibility
By Gertrude Van Horn, SVP & CIO, Cien.ai “A compelling strategy isn’t enough. It’s the action, execution, and accomplishment that make it real.” – Gertrude Van Horn, SVP & CIO, Cien.ai From Vision to Measurement Traditionally, the fourth quarter is a time for exercises in strategy and vision — those sweeping plans we craft diligently […]
The Data Exec Series: If It Walks Like an Agent and Talks Like an Agent…
By Rob Kall, CEO & Co-Founder, Cien.ai “An Agent without data is not really an Agent, but just a lame duck…” – Rob Kall, CEO & Co-Founder, Cien.ai Everyone Talks About AI Agents, But What Makes AI Agentic? First came the wave of excitement around GenAI — chatbots, content generation, andassistants. But in recent months, […]
The Data Exec Series: The Agentic Future of Work: Leaner Teams, Smarter Growth
By Gertrude G. Van Horn, CIO & SVP, Cien.ai The Future Of Work The workplace has always evolved in tandem with technology, but the pace of change today is unprecedented – unlike anything we’ve seen before. Just as electricity and the internet redefined industries in the past, Agentic AI is reshaping how organizations are structured, how […]
The Data Exec Series: The Hidden Risk of CRM Integrations
By Rob Kall, Co-Founder & CEO, Cien.ai “The best way to avoid being hacked is to ensure there is nothing to hack.” – Rob Kall, Co-Founder & CEO, Cien.ai Problem: CRM Integrations as a New Attack Surface Companies are more nervous than ever about data security—and rightfully so. New breaches are reported almost daily. While […]
