The Data Exec Series: Your Biggest Growth Opportunity May Already Be Inside the Business
By Gertrude Van Horn, CIO & SVP, Cien.ai “The cheapest growth opportunity may be the one you already paid to create.” – Gertrude Van Horn, CIO & SVP, Cien.ai Where Do Leaders Look for Growth? When growth slows, the instinctive response is usually to look outside the business.1. Generate more pipeline. 2. Hire more salespeople. […]
The Data Exec Series: A Growth Plan Without Quantified Revenue Impact Is Just a To-Do List
By Gertrude Van Horn, CIO & SVP, Cien.ai “If every initiative is a priority, you do not have a growth plan. You have a list.” – Gertrude Van Horn, CIO & SVP, Cien.ai Most Growth Plans Start Reasonably Most leadership teams already know there are multiple ways to improve GTM performance. Better qualification. Stronger rep […]
The Data Exec Series: The Board Needs Revenue Evidence. Not More Dashboards.
By Gertrude Van Horn, CIO & SVP, Cien.ai “A dashboard can tell you what moved. Revenue evidence tells you whether the movement is real, repeatable, and worth trusting.” – Gertrude Van Horn, CIO & SVP, Cien.ai A Board Dashboard Can Show Revenue Movement. It Rarely Proves Revenue Quality. Most boards do not suffer from a […]
The Data Exec Series: Your CRM Shows What Happened. AI Explains Why.
By Gertrude Van Horn, CIO & SVP, Cien.ai “AI is not shrinking RevOps. It is removing the manual work that kept RevOps tactical and giving leaders the capacity to shape revenue strategy.” – Gertrude Van Horn, CIO & SVP, Cien.ai Is AI Coming for RevOps Jobs? The current narrative around AI is usually framed in […]
The Data Exec Series: Your CRM Captures What Happened. AI Explains Why It Happened
By Gertrude Van Horn, CIO & SVP, Cien.ai “CRM records the sequence of events. AI reveals the forces behind them, turning sales history into practical intelligence leaders can use to improve future outcomes.“ – Rob Kall, Co-Founder & CEO, Cien.ai Your CRM Is an Excellent Historian Your CRM captures an enormous amount of information about […]