Cien.ai Growth Essentials Series: Drive GTM Transformation from Sales Chaos into Strategic Clarity
By Gertrude Van Horn, SVP & CIO, Cien.ai Every Organization has Data. Few have the Truth. Ask any sales leader what keeps them up at night, and the answer is nearly universal: “I can’t trust the data.” The CRM is full of duplicates, missing fields, and inconsistent categories — and as a result, even the […]
Cien.ai Growth Essentials Series: How to Be Successful with an AI SDR
By Rob Kall, CEO & Co-Founder, Cien.ai “Deploying AI SDRs can either be a total failure or a new effective growth engine.” – Rob Kall, CEO & Co-Founder, Cien.ai The AI SDR Dream — and the Harsh Reality Imagine this: you deploy an AI SDR to handle outbound prospecting. It works around the clock, never […]
Cien.ai Growth Essentials Series: Introducing Cien Agentic
By Rob Kall, CEO & Co-founder, Cien.ai “Simple can be harder than complex.” — Steve Jobs “There’s a lot here… where do I even start?” When we launched the Cien GTM Suite three years ago, the most common feedback was:“Wait… you can give me clean, actionable GTM insights from our messy CRM data?” It wasn’t […]
Cien.ai Growth Essentials Series: Stealth Powerhouse: AI Trailblazer Behind Cien.ai at the Inauguration NYSE Texas
By Gertrude G. Van Horn, SVP & CIO, Cien.ai Unsung Founders of the Digital Frontier We talk a lot about tech founders—but rarely about the pioneers who were building transformational technology around the dot-com boom, especially women. Rarer still? A woman doing it from Texas, not Silicon Valley. Margot Lebenberg Carter —was one of them. At just 27, she helped lay […]
Cien.ai Growth Essentials Series: How To Organise The Ideal Sales Team
By Rob Kall, Co-Founder & CEO, Cien.ai “Our sales team organization was out of control with 5 different seller roles. Using data tosimplify was critical.” – Mid-Market CRO Are You Overthinking Your Sales Org—or Not Thinking Enough? One of the most common interventions during a GTM strategic review is reorganizing thesales team. But getting it […]
