By Rob Kall, Co-Founder & CEO, Cien.ai “Our sales team organization was out of control with 5 different seller roles. Using data tosimplify was critical.” – Mid-Market CRO Are You Overthinking Your Sales Org—or Not Thinking Enough? One of the most common interventions during a GTM strategic review is reorganizing thesales team. But getting it […]
By Gertude Van Horn, SVP & CIO, Cien.ai “After thousands of AI proof-of-concept projects have died on the vine, many organizations are scaling back internal efforts in favor of adopting commercial, off-the-shelf AI tools” – CIO Magazine, April, 2025 The Sales AI Trap: Why DIY Often Fails Building your own AI may sound empowering. You […]
Cien Co-Founder At Speaking Nasdaq Cien.ai‘s Co-Founder Margot Carter spoke at the “Nasdaq Future of the Boardroom Forum 2025”, held at the iconic Nasdaq MarketSite in Times Square. Margot spoke on responsible AI and emerging technologies. Margot Carter speaking at the “Nasdaq Future of the Boardroom Forum 2025” A big thank you to Nasdaq and Microsoft […]
By Gertude Van Horn, CIO, Cien.ai “We can’t believe you got that done in less than 2 weeks. Everyone else have spent months with our procurement dept“ – Big 4 Consulting Partner, after Cien.ai got approved When a Missed Checkbox Costs Millions If your tech company interacts with customer data, InfoSec reviews are a non-negotiable […]
By Rob Kall, Co-Founder & CEO, Cien.ai “We were surprised that we had a high propensity segment of the market that had almost completely ignored where the potential ACV was over $1M per account.” – Public Company CEO The Problem: Your SAM Isn’t Useful Without This Quantifying your Serviceable Available Market (SAM) is essential—whether you’re […]
By Rob Kall, Co-Founder & CEO, Cien.ai “We simply could not increase our current SAM anymore.” – PE CEO who was forced to acquire a company in an adjacent market to continue growing Problem Definition: While TAM (Total Addressable Market) gets all the attention, most revenue leaders underinvest in their SAM — the Serviceable Available […]
By Gertrude Van Horn, SVP & CIO, Cien.ai “A 2% uplift from AI may seem small, but it can drive massive gains in revenue, shareholder value, and market valuation.” – Robert Kall, CEO & Co-Founder, Cien.ai The Problem: Everyone Wants AI, But Few See ROI In boardrooms across every industry, there’s a clear mandate: invest […]
By Rob Kall, CEO & Co-Founder, Cien.ai “Discounting is the only way we can win most deals. But I think we’re selling ourselves short.” – PE-Backed B2B Mid-Market CRO The Problem: When Discounting Becomes a Reflex Discounting is often seen as a necessary evil in B2B sales — especially in mid-market and enterprise deals. It […]
Cien.ai Co-Founder Honored at “Women Who STEAM” Awards 2025 We at Cien.ai are proud to share that our Co-Founder Margot Carter has been honored by The Dallas (TX) Chapter of The Links, Incorporated at the “Women Who STEAM” Awards 2025. As we congratulate all the other honorees, we’d most importantly thank The Dallas (TX) Chapter […]
By Rob Kall, CEO & Co-Founder, Cien.ai “We need our Subject Matter Experts in every deal!” – CRO, PE-Owned Software Company Are You Over-engineering Your Sales Team? In today’s enterprise sales environment, the number of people involved in closing a deal can be staggering. On the seller side, it’s not unusual to see: We recently […]
By Rob Kall, CEO & Co-Founder, Cien.ai “Very clean DPIA report” – Phil Lee, Managing Director, Digiphile Why Is GDPR Still a Mystery for US Companies? For many US-based companies, especially in technology, GDPR compliance feels like trying to navigate a legal minefield with a blindfold on. The legislation is long, nuanced, and packed with […]
By Rob Kall, CEO & Co-Founder, Cien.ai “Every system has its own quirks. But they are all solvable using the same methods.” – Gosia Wiejacha, Lead Data Scientist, Cien.ai We Analyze a Lot of CRM Data. Here is What We Have Learned At Cien, we analyze CRM data across hundreds of companies and three dominant […]