What GDPR Means for SaaS Companies

With an implementation deadline looming on May 25 2018, the EU’s latest effort to replace the current patchwork of national laws into a single set of rules across the EU, called the General Data Protection Regulation (GDPR), is leaving more than one SaaS company scratching their heads. The GDPR, adopted in April 2016 by the […]

Margot Carter Interviewed by Innovation UTD

Cien’s co-founder, Margot Carter gives advice to entrepreneurs on this week’s episode of She Shares for Innovation UTD. “It’s important when you’re starting a company to be able to adapt. Listen to not only the customer and the marketplace but also your teammates. Have a great network. So, take advantage of what you have going […]

Rob Käll on Marylou Tyler’s Predictable Prospecting Podcast

What is a good lead, what is a bad lead? How should you evaluate when you’re giving it to a sales development rep? Cien’s CEO Rob Käll connects with revenue growth expert and bestselling author Marylou Tyler on her Predictable Prospecting Podcast. Rob and Marylou talk about how sales teams can use AI to improve […]

How to Identify Your Team’s Most Effective Prospectors

It doesn’t matter what you call the role: the sales development rep (SDR), the business development rep (BDR) or the inside sales rep (ISR). In the world of B2B sales, prospecting is often defined as the art and science of contacting leads or target accounts in hopes of creating opportunities for account executives. And when […]

Trish Bertuzzi: Women in Sales Talk Productivity

In this series, we delve into the personal and professional dimension of female thought leaders from the world of high tech sales to explore their views on productivity and sales effectiveness. Cien spoke with Boston native, Trish Bertuzzi, CEO of The Bridge Group and author of The Sales Development Playbook. Trish is famous for serving […]