Cien’s Growth Essentials Series: How to Run a Successful 2-Month GTM Analysis & Transformation Project – Part 2
By Ivan Redini, Director Partner Success, Cien.ai “For your clients, receiving their Heat Map analysis is like waiting for a test after going to the doctor. You don’t want any bad surprises, but you also want to know why you have not been feeling well lately… “ – Ivan Redini, Director Partner Success, Cien.ai This […]
Cien’s Growth Essentials Series: How to Run a Successful 2-Month GTM Analysis & Transformation Project – Part 1
By Ivan Redini, Director Partner Success, Cien.ai “We have found that there is usually no time for the boring prep stuff, but unlimited time to go over valuable insights, so we try to make the former as painless as possible“ – Ivan Redini, Director Partner Success, Cien.ai What Could Go Wrong? – It’s Just A […]
Cien’s Growth Essentials Series: Is It Possible To Sell Too Much To Your Existing Clients?
By Steve Valenta, SVP Strategic Partnerships, Cien.ai The Short Answer Yes, there actually is a point where you can sell too much to your existing clients. This is often referred to as over-monetization. While maximizing revenue from your existing customers is crucial for growth and profitability, it’s important to maintain a balance. Over-monetizing can strain […]
The Data Exec Series: A Less Painful Way To Clean Up Your Data
By Rob Kall, CEO & Co-founder Cien.ai “I love what you guys are doing with AI, but I don’t think our data is ready for it. We’re working on fixing it now, let’s talk in 6 months”. – Virtually Every CXO The Bad Data Curse After talking to hundreds of executives about data-driven transformations, two […]
Practical RevOps Analytics Series: Lead Source Analysis – Don’t Get Tricked by Dirty Data
By Rob Kall, CEO & Co-Founder, Cien.ai “If you have one lead source that converts at 5% and another one that converts at 15%, the difference in success rate is 300%.” – Rob Kall, CEO & Co-Founder, Cien.ai Lead Source Analysis – Propensity to Convert? Prospecting for a New Logo business is hard for SDRs […]
