Product – Cien.ai

…But just like crude it is hidden in faraway places and messy to deal with

Data is the New Oil…

GTM Suite is build on top of the TrueAI Platform to deliver trustable and unique insights not available in any other system, which overcomes problems with your less-than-perfect CRM data.

Data Cleaning Sales & Marketing Challenges GTM Insights

Enterprise Data

The data mess in modern GTM organizations

All the rev tech such as Marketing Automation, CRM, and ERP systems, plus apps & dashboards were supposed to give us us instant insights. However, problems dealing with connectivity, data quality, and all the variations in sales methodology still remain.

In 2023, RevOps Leader was the most in-demand role* as companies struggle to connect the dots.

* According to “The 2023 LinkedIn Jobs on the Rise list”.

Read More: Product Resources

Sales & Marketing Challenges

Every GTM organization is broken in its own way

Instead of looking for clues in 100 places to find the golden nuggets, get clear insights into what’s broken across the following categories:

SAM & Segmentation – Size & quality of target accounts
Sales & Marketing Alignment – Settle disputes about lead quality & follow up
New Logo Selling – Clear all the hurdles to land a new customer
Existing Customers – Keep and expand customer relationships
Rep Performance – Ramp and coach more reps into A-Players

Read More: Product Resources

Data Cleaning

The New GIGO

It used to be that GIGO meant, Garage In – Garbage Out. Now it means Garbage In – Gold Out, thanks to Cien’s Automatic Data Enhancement AI tech, which automatically scores, cleans, and standardizes each GTM dataset.

Read More: Product Resources