Cien.ai’s Case Studies: Using Propensity Models to Rebuild New Logo Growth
1. Audience Management consultants advising B2B technology companies on growth strategy, sales productivity, and GTM execution. 2. Client Context A leading global public SaaS provider had experienced several disappointing quarters. Expected win rate for new logo opportunities had declined to 12%, down from approximately 20% in prior years. 3. Situation The company needed to revive […]
Cien.ai’s Case Studies: Restoring Commercial Discipline Ahead of a Strategic Transaction
1. Audience Management consultants advising industrial companies, corporate leadership teams, and transaction stakeholders on commercial performance and enterprise value creation. 2. Client Context An industrial manufacturer of food processing and packing machinery had seen revenue decline from approximately €500M to €400M over one year. Following the decline, the company received an acquisition offer of €3.15 […]