Cien’s Growth Essentials Series: How to Run a Successful 2-Month GTM Analysis & Transformation Project – Part 2
By Ivan Redini, Director Partner Success, Cien.ai “For your clients, receiving their Heat Map analysis is like waiting for a test after going to the doctor. You don’t want any bad surprises, but you also want to know why you have not been feeling well lately… “ – Ivan Redini, Director Partner Success, Cien.ai This […]
Cien’s Growth Essentials Series: How to Run a Successful 2-Month GTM Analysis & Transformation Project – Part 1
By Ivan Redini, Director Partner Success, Cien.ai “We have found that there is usually no time for the boring prep stuff, but unlimited time to go over valuable insights, so we try to make the former as painless as possible“ – Ivan Redini, Director Partner Success, Cien.ai What Could Go Wrong? – It’s Just A […]
Cien’s Growth Essentials Series: Is It Possible To Sell Too Much To Your Existing Clients?
By Steve Valenta, SVP Strategic Partnerships, Cien.ai The Short Answer Yes, there actually is a point where you can sell too much to your existing clients. This is often referred to as over-monetization. While maximizing revenue from your existing customers is crucial for growth and profitability, it’s important to maintain a balance. Over-monetizing can strain […]
Cien’s Growth Essentials Series: Improving Commercial Banking Team Performance
By Joanna Ridgway, SVP Global Sales, Cien.ai “As a former banking executive with two decades of corporate and commercial banking experience, I know how critical data-driven coaching is to align sales teams and meet objectives.” – Joanna Ridgway, SVP Global Sales How do you Coach and Manage Successful Commercial Banking Team? While the nomenclature and […]
Cien’s Growth Essentials Series: The Secret to Cross-Selling Success
By Rob Kall, CEO & Co-Founder, Cien.ai “Yes, I suspect only the UK team really knows how to sell the product…” – PE-Backed B2B Company CRO What is Cross-Selling? Companies are always trying to find ways to grow faster. And often the goal is to just get more customers. But many times selling more to […]