Cien.ai Growth Essentials Series: In 2026, Join the 2% Club: Move from Gut Feel to AI-Powered Action
By Gertrude G. Van Horn, SVP & CIO at Cien.ai “Anything that is measured and watched improves.” – Bob Parsons, Founder of GoDaddy The Problem: The High Cost of “Gut Feel” In many B2B organizations, the definition of an Ideal Customer Profile (ICP) is surprisingly unscientific. It is often a static document born from broad […]
Cien.ai Growth Essentials Series: Give the Gift of Revenue Growth
By Gertrude G. Van Horn, SVP & CIO at Cien.ai A Holiday Season Special The holidays are here, and while most people are thinking about gingerbread houses, festive sweaters, and figuring out who actually likes fruitcake, revenue leaders everywhere have only one thing on their wish list: growth. So this season, in the spirit of cheer […]
Cien.ai Product Updates: November & December 2025
Product Update: November & December 2025 As we close out 2025, our focus has been on giving you sharper tools to protect your revenue and clearer visibility into your data’s health. This update introduces powerful new segmentation capabilities, smarter pricing insights, and increased transparency across our AI scoring models. Here are the key enhancements for November […]
Cien.ai Growth Essentials Series: Year in Review – Mine the Golden Nuggets of Past GTM Performance to Reveal Insights for 2026
By Gertrude G. Van Horn, SVP & CIO at Cien.ai Intro A disciplined GTM year-in-review becomes both a strategic asset and a source of competitive advantage. It serves as a strategic lens through which leaders understand the structural and behavioral forces influencing their growth engine. Too many organizations limit this exercise to top-line metrics—bookings, pipeline […]
Cien.ai Growth Essentials Series: For GTM, Q4 is the Playoffs. December is the Red Zone. Make it Count.
By Gertrude G. Van Horn, SVP & CIO at Cien.ai Intro The final quarter of the year isn’t just a deadline—it’s the commercial equivalent of the playoffs. And in December, you’re deep in the red zone. The scoreboard is visible, the pressure is real, and every rep is overcaffeinated and increasingly driven by gut instead […]
