The Data Exec Series: The Thinking Enterprise: Moving GTM from Guesswork to Precision
By Gertrude Van Horn, SVP & CIO, Cien.ai “The legacy model of Revenue Operations was about alignment and visibility. But we are entering a phase where the expectation is prescription, prediction, and orchestration.” – Bruno Beranger, RevOps Leader The Problem: The Persistence of the “Gut-First” Guesswork For most enterprises, the sales forecast is the most […]
Cien.ai Product Updates: 2025 Year in Review: The Cien GTM Suite & TrueAI Platform
In 2025, Cien focused on three pillars: Transparency, Strategic Depth, and Scalability. We moved beyond “Black Box” AI, giving RevOps leaders total visibility into how scores are calculated and the tools to act on them with precision. Here is a summary of the defining enhancements of 2025: 1. Transparency: “Peek Inside” AI Model Scoring We […]
The Data Exec Series: AI Solves the Mystery: The Case of the Dark Funnel
“In 2026, the ‘Dark Funnel’ isn’t a lack of data; it’s a black hole in your intel kit – a lack of orchestration. If you aren’t turning invisible signals into visible actions, you aren’t selling—you’re just guessing.” – Gertrude Van Horn, SVP & CIO, Cien.ai The Problem: The Blind Pitch Obstacle For years, GTM teams […]
The Data Exec Series: An AI Agent on the RevOps Org Chart: Moving from Tool to Teammate
By Gertrude G. Van Horn, SVP & CIO at Cien.ai “The leaders are giving AI a seat at the table – an invitation for an AI Agent to become part of the fabric of their businesses, helping to identify, explore, and not only improve process and efficiency but influence outcomes. This is the evolution from […]
Cien.ai Growth Essentials Series: In 2026, Join the 2% Club: Move from Gut Feel to AI-Powered Action
By Gertrude G. Van Horn, SVP & CIO at Cien.ai “Anything that is measured and watched improves.” – Bob Parsons, Founder of GoDaddy The Problem: The High Cost of “Gut Feel” In many B2B organizations, the definition of an Ideal Customer Profile (ICP) is surprisingly unscientific. It is often a static document born from broad […]
