We understand Salesforce data like nobody else
Decisions are only as good as the data on which they’re made.
To solve this, Cien cleanses, standardizes and enhances Salesforce™ data at scale.
The result is a crisper picture of your sales data for more performance management, analysis and decision-making.
Cien applies machine learning, deep learning and natural language processing technology to CRM data.
Using True AI technology, Cien goes beyond activity-based KPIs and dashboards to show the intangible factors that drive performance.
Good performance requires good data
Cien provides a full audit, cleanse and enhancement of the lead, contact, account, opportunity and activity data contained in your Salesforce™ organization.
How Cien processes your data
Cien sends you a secure link to initiate a read-only API connection to your Salesforce instance.
All Personally Identifiable Information (PII) is excluded, with the exception of the names of your sales reps.
Measures record completeness levels by team and individual.
Detects missing and inaccurate data fields.
A full AI-based audit and cleanse of lead, contact, account, opportunity and activity data.
Identifies duplicate, inaccurate, incomplete or obsolete records.
Powerful models to align entries according to business definitions and processes.
Includes standardized lead source, industry vertical and geolocation data.
Understands the semantics of your data to classify and enhance lead source, contact, account and activity data.
Also augments your data with true job function and seniority.
Runs jobs to ensure field and object definitions are consistent over time.
Proactively analyzes your data to ensure that it is accurate and fit for purpose.