We understand Salesforce data like nobody else

Decisions are only as good as the data on which they’re made.
To solve this, Cien cleanses, standardizes and enhances Salesforce™ data at scale.
The result is a crisper picture of your sales data for more performance management, analysis and decision-making.

True AI

Cien applies machine learning and natural language processing techniques to your Salesforce CRM data.
Using Cien’s True AI technology, our sales performance experts are available to help you go beyond typical activity based KPIs and dashboard and see the qualitative factors that impact your sales performance.

Good performance requires good data

Cien provides a full audit, cleanse and enhancement of the lead, contact, account, opportunity and activity data contained in your Salesforce™ organization.

Lead source and industry standardization
Seniority and job function identification
Name and address geocoding
Lead, contact, activity and account classification
State of data accuracy by individual or group

How Cien processes your data

Data sanitization

Cien sends you a secure link to initiate a read-only API connection to your Salesforce instance.

All Personally Identifiable Information (PII) is excluded, with the exception of the names of your sales reps.

Data profiling

Measures record completeness levels by team and individual.

Detects missing and inaccurate data fields.

Data cleansing

A full AI-based audit and cleanse of lead, contact, account, opportunity and activity data.

Identifies duplicate, inaccurate, incomplete or obsolete records.

Data standardization

Powerful models to align entries according to business definitions and processes.

Includes standardized lead source, industry vertical and geolocation data.

Data enhancement

Understands the semantics of your data to classify and enhance lead source, contact, account and activity data.

Also augments your data with true job function and seniority.

Data monitoring

Runs jobs to ensure field and object definitions are consistent over time.

Proactively analyzes your data to ensure that it is accurate and fit for purpose.

Product        Customers        Insights

Cien Wins Innovation Award for CRM Software

Cien Wins Innovation Award for CRM Software

Winners from other categories include Salesforce, Adobe, MailChimp, Marketo and Hubspot. Cien, the AI-Powered app that helps businesses improve the ...
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The New AI-Based CRM Data Service on the Block

The New AI-Based CRM Data Service on the Block

The holy grail for a lot of sales and operations executives is to understand the semantic and contextual meaning of ...
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Dealing With Imperfect CRM Data

Dealing With Imperfect CRM Data

Everyone has issues with their CRM data, but not everyone has to suffer from it. Instead of treating poor data ...
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