Make your sales machine run
Chief Executive Officers
Goals
Frustrations
How can I drive predictable growth?
Growth, visibility and predictability are the drivers of your success. Yet it can be tough to walk into a board meeting only to find your sales and marketing data is incomplete or incorrect. Cien gives you greater confidence in your numbers and helps you hold your team accountable.
Account Executives
Goals
Frustrations
Which activities should I be focused on today?
You’d be more productive if your company was measuring what matters instead of what’s visible. With Cien, account executives can focus on the activities that are most likely to drive revenue and effectively communicate the challenges experienced by the field.
Sales Operations Experts
Goals
Frustrations
How can I improve the quality of my sales data?
Too many validation rules in your CRM instance slows everyone down. Too few rules create chaos. Cien gives you the best of both worlds by automatically identifying issues in your CRM data and recommending corrective actions.
Chief Financial Officers
Goals
Frustrations
How can I improve my forecast accuracy?
In finance, there’s no such thing as a good surprise. But shifting close dates and deal slippages are not necessarily a fatality. With Cien, CFOs get more accurate forecasts with end-of-month predicted bookings based on pipeline, people and macro factors.
Chief Revenue Officers
Goals
Frustrations
How can I get more out of my existing resources?
Figuring out your playbook for next year is hard. With ambitious revenue targets, one thing is sure: last year’s playbook won’t cut it. With Cien, you can understand your organization’s top priorities whether it be training, activity management, org changes or recruitment.
Marketing Executives
Goals
Frustrations
How do I get credit for the real dollar value of my leads?
Do you really know what happens to the leads your team is generating for the sales team? Time after time great leads are often left unattended or wasted by poorly trained reps. Using AI, Cien measures the real dollar value and quality of the leads you’ve generated.
Sales Managers
Goals
Frustrations
Why do certain reps make or miss their targets?
Sales reviews require a lot of time and effort - so does coaching and training. Cien helps you understand why certain individuals perform better than others and gives you the insights and recommendations you need to improve your team’s performance.
Business Developers
Goals
Frustrations
How much prospecting effort should I invest in this lead?
You more than anyone else, know that not all leads and opportunities are created equal. Cien’s AI helps you measuring the value you’re adding to the revenue generation process and improve the quality of your prospecting efforts.
