Make your sales machine run

Chief Executive Officers

CEO

Goals

Meet and beat revenue targets
100%
Grow shareholder value
98%
Consolidate board approval
90%

Frustrations

Soaring customer acquisition costs
100%
Poor pipeline visibility
95%
Lack of departmental accountability
91%

How can I drive predictable growth?

Growth, visibility and predictability are the drivers of your success. Yet it can be tough to walk  into a board meeting only to find your sales and marketing data is incomplete or incorrect. Cien gives you greater confidence in your numbers and helps you hold your team accountable.

Account Executives

Acctexec_Victoria_Santos2

Goals

Quota attainment
99%
Improve win rate
88%
Identify cross-sells
77%

Frustrations

Poorly qualified opportunities
91%
CRM data policies
81%
Unfair compensation plan
95%

Which activities should I be focused on today?

You’d be more productive if your company was measuring what matters instead of what’s visible. With Cien, account executives can focus on the activities that are most likely to drive revenue and effectively communicate the challenges experienced by the field.

Sales Operations Experts

SalesOps

Goals

Data consistency
91%
Sales Enablement
82%
New hire onboarding
77%

Frustrations

Poor data hygiene
87%
Unenforced policies
86%
Shifting definitions
78%

How can I improve the quality of my sales data?

Too many validation rules in your CRM instance slows everyone down. Too few rules create chaos. Cien gives you the best of both worlds by automatically identifying issues in your CRM data and recommending corrective actions.

Chief Financial Officers

CFO

Goals

Predict cash flows
87%
Streamline operating costs
84%
Optimize working capital
81%

Frustrations

Sandbagging sales reps
85%
Last minute deal slippages
92%
Wasteful spending
89%

How can I improve my forecast accuracy?

In finance, there’s no such thing as a good surprise. But shifting close dates and deal slippages are not necessarily a fatality. With Cien, CFOs get more accurate forecasts with end-of-month predicted bookings based on pipeline, people and macro factors.

Chief Revenue Officers

CRO

Goals

Align sales and marketing
85%
Simplify compensation plans
84%
Improve recruitment and retention
91%

Frustrations

Unrealistic revenue targets
88%
Poor pipeline visibility
92%
Inaccurate CRM data
84%

How can I get more out of my existing resources?

Figuring out your playbook for next year is hard. With ambitious revenue targets, one thing is sure: last year’s playbook won’t cut it. With Cien, you can understand your organization’s top priorities whether it be training, activity management, org changes or recruitment.

Marketing Executives

Marketing

Goals

Generate more qualified leads
90%
Increase brand visibility
81%
Show marketing contribution
86%

Frustrations

Soaring acquisition costs
91%
Siloed data and tools
88%
Constant process changes
78%

How do I get credit for the real dollar value of my leads?

Do you really know what happens to the leads your team is generating for the sales team? Time after time great leads are often left unattended or wasted by poorly trained reps. Using AI, Cien measures the real dollar value and quality of the leads you’ve generated.

Sales Managers

Sara2

Goals

Pipeline coverage
93%
Coaching and training
81%
Sales retention
77%

Frustrations

Low sales effectiveness
85%
Poor opportunity hand offs
75%
Dwindling team morale
85%

Why do certain reps make or miss their targets?

Sales reviews require a lot of time and effort - so does coaching and training. Cien helps you understand why certain individuals perform better than others and gives you the insights and recommendations you need to improve your team’s performance.

Business Developers

Joseph_Brewer2

Goals

Demonstrate value
84%
Maintain activity levels
96%
Improve sales skills
89%

Frustrations

Poor lead quality
94%
Rigid CRM policies
84%
Clunky sales tools
81%

How much prospecting effort should I invest in this lead?

You more than anyone else, know that not all leads and opportunities are created equal. Cien’s AI helps you measuring the value you’re adding to the revenue generation process and improve the quality of your prospecting efforts.