Make your sales machine run

Chief Executive Officers

CEO

Goals

Meet and beat revenue targets
100%
Grow shareholder value
98%
Consolidate board approval
90%

Frustrations

Soaring customer acquisition costs
100%
Poor pipeline visibility
95%
Lack of departmental accountability
91%

How can I drive predictable growth?

Growth, visibility and predictability are the drivers of your success. Yet it can be tough to walk  into a board meeting only to find your sales and marketing data is incomplete or incorrect. Cien gives you greater confidence in your numbers and helps you hold your team accountable.

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Account Executives

Acctexec_Victoria_Santos2

Goals

Quota attainment
99%
Improve win rate
88%
Identify cross-sells
77%

Frustrations

Poorly qualified opportunities
91%
CRM data policies
81%
Unfair compensation plan
95%

Which activities should I be focused on today?

You’d be more productive if your company was measuring what matters instead of what’s visible. With Cien, account executives can focus on the activities that are most likely to drive revenue and effectively communicate the challenges experienced by the field.

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Sales Operations Experts

SalesOps

Goals

Data consistency
91%
Sales Enablement
82%
New hire onboarding
77%

Frustrations

Poor data hygiene
87%
Unenforced policies
86%
Shifting definitions
78%

How can I improve the quality of my sales data?

Too many validation rules in your CRM instance slows everyone down. Too few rules create chaos. Cien gives you the best of both worlds by automatically identifying issues in your CRM data and recommending corrective actions.

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Chief Financial Officers

CFO

Goals

Predict cash flows
87%
Streamline operating costs
84%
Optimize working capital
81%

Frustrations

Sandbagging sales reps
85%
Last minute deal slippages
92%
Wasteful spending
89%

How can I improve my forecast accuracy?

In finance, there’s no such thing as a good surprise. But shifting close dates and deal slippages are not necessarily a fatality. With Cien, CFOs get more accurate forecasts with end-of-month predicted bookings based on pipeline, people and macro factors.

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