No need to blush

We've never seen a company with perfectly clean sales data. Most firms' CRM data is incomplete at best, and inaccurate at worst. Those who are quick to incorporate AI to alleviate this issue will outperform those who continue to rely on rules of thumb.

See the forest for the trees

Sales leaders often focus on the wrong KPIs. They compare two sales reps simply by looking at their total contract value signed, or at the number of connected calls made or sent emails. To get the full picture, sales leaders need to take a value-based approach to sales performance management.

Cien Value Chain

Measure what matters

To maximize performance, we break down the different steps in the revenue generation process and measure contribution of your marketing, prospecting and selling activities. We then compare your reps' selling skills vis-a-vis their peers and tie them back to sales performance.

Play to your strengths

To unlock immediate value, Cien understands the strengths and weaknesses of your sales people and provides data driven recommendations to maximize revenue without increasing marketing expenses or sales headcount.

Get started now

Cien provides clear, indisputable and objective pictures of your reps' skills and attributes. Request an AI-based assessment of your team's strengths and weaknesses.


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Beyond Sales quota blog post

Beyond Sales Quota: What Keeps Decision Makers Up at Night?

[ 2-3 min read ] Did you know that, “Only 17% of sales professionals working at companies with more than ...
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The Problem with Sales Performance Programs

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3 Sales Performance Traps to Avoid

While selling has never been easy, it hasn’t become harder either. Selling has become a more refined process where efficiency ...
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