See the forest for the trees
Sales leaders often focus on the wrong KPIs. They compare two sales reps simply by looking at their total contract value signed, or at the number of connected calls made or sent emails. To get the full picture, sales leaders need to take a value-based approach to sales performance management.
Play to your strengths
To unlock immediate value, Cien understands the strengths and weaknesses of your sales people and provides data driven recommendations to maximize revenue without increasing marketing expenses or sales headcount.

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Cien provides clear, indisputable and objective pictures of your reps' skills and attributes. Request an AI-based assessment of your team's strengths and weaknesses.

Beyond Sales Quota: What Keeps Decision Makers Up at Night?
[ 2-3 min read ] Did you know that, “Only 17% of sales professionals working at companies with more than ...
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The Problem with Sales Performance Programs
Whether you’re a numbers person or not, advances in technology and data management are continuously creating new opportunities for transforming ...
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3 Sales Performance Traps to Avoid
While selling has never been easy, it hasn’t become harder either. Selling has become a more refined process where efficiency ...
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